UFC Light Heavyweight Champion Jon Jones has been unveiled as boohooMAN's latest ambassador, following in the footsteps of previous brand collaborators Dele Alli, Rae Sremmurd, French Montana, and Quavo.

The 12 month partnership ignites a 'new dynamic to the way boohooMAN has traditionally aligned with celebrities and athletes', and CEO Samir Kamani commented 'Jon Jones is arguably the best UFC fighter of all time. Our core beliefs are so aligned, to be the best we can be - so this partnership just made sense'.